CEO and Research Director
Books (selected)
Gray, D. & Jensen, E. A. (2022). Doing research in the real world: 5th Edition. SAGE: London. Paperback ISBN: 9781529742442
Dam, F., Bakker, L., Dijkstra, A. & Jensen, E. A. (2020). Science communication: An introduction. World Scientific Publishing. DOI: 10.1142/11541
Jensen, E. A. & Laurie, C. (2016). Doing real research: A practical guide to social research. SAGE: London. Paperback ISBN: 9781446273883
Wagoner, B., Jensen, E. A. & Oldmeadow, J. (Eds.). (2012). Culture and Social Change: Transforming society through the power of ideas. Information Age Publishers. DOI: 10.1111/etho.12051
Articles in International Peer-reviewed Journals
Foulds, C., Khalid, R., Jensen, E. A., Sule, O. & Lorenz, L. (2023). Social responsibility in research and innovation practice and policy across global regions, institutional types, and fields: Interview data and qualitative content analysis outputs revealing the perspectives and experiences of professionals. Open Research Europe. DOI: 10.12688/openreseurope.15688.1
Jensen, E. A., Borkiewicz, K., Naiman, J., Levy, S. & Carpenter, J. (2023). Evidence-Based Methods of Communicating Science to the Public through Data Visualization. Sustainability 2023, 15(8). DOI: 10.3390/su15086845
Pfleger, A., Wagoner, B., Herbig, L. & Jensen, E. A. (under review). COVID-19 vaccination willingness: Investigating the predictors pre- and post-vaccination start in Germany. Vaccine.
Jensen, A. M., Jensen, E. A., Duca, E., Roche, J. & Daly, J. (2022). How does moving public engagement with research online change audience diversity? Comparing inclusion indicators for 2019 & 2020 European Researchers’ Night events. PLOS ONE. DOI: 10.1371/journal.pone.0262834
Jensen, E. A. (2022). Indicators framework for global socially responsible research and innovation (RRI): RRI monitoring and evaluation at the researcher and general public levels of measurement. Open Research Europe. DOI: 10.12688/openreseurope.14232.1
Jensen, E. A., Reed, M. & Wong, P. (2022). How research data delivers non-academic impacts: A secondary analysis of UK Research Excellence Framework impact case studies. PLOS ONE. DOI: 10.1371/journal.pone.0264914
Jensen, E. A., Wagoner, B., Pfleger, A., Herbig, L., Lorenz & Watzlawik, M. (2022). Making sense of unfamiliar COVID-19 vaccines: How national origin affects vaccination willingness. PLOS ONE. DOI: 10.1371/journal.pone.0261273
Jensen, E. A. (2022). Developing open, reflexive and socially responsible science communication research and practice. JCOM: Journal of Science Communication. DOI: 10.22323/2.21040304
Kennedy, E., Jensen, E. A., Charifson, M., Jehn, M. & Vikse, J. (2022). Prospective sampling bias in COVID-19 recruitment methods: Experimental evidence from a national randomized survey testing recruitment materials. BMC Medical Research Methodology. DOI: 10.1186/s12874-022-01726-2
Jensen, E. A., Jensen, A. M., & Noles, S. & Pfleger, A. (2022). Developing and testing the GlobalSCAPE science communicator diary survey: Methodological pilot research findings to improve a repeated-measures survey design. Open Research Europe. DOI: 10.12688/openreseurope.14246.1
Kennedy, E., Jensen, E. A. & Jensen, A. M. (2022). Methodological considerations for survey-based research during emergencies and public health crises: Improving the quality of evidence & science communication. Frontiers in Communication, 6. DOI: 10.3389/fcomm.2021.736195
Pfleger, A., Jensen, E. A., Lorenz, L., Jensen, A. M., Wagoner, B., Watzlawik, M. & Herbig, L. (2022). Life Trajectories Through the COVID-19 Pandemic: A Repeated Measures Diary Survey Dataset From 2020-2021. Frontiers in Psychology, 13. DOI: 10.3389/fpsyg.2022.817648
Jensen, E. A. & Lorenz, L. (2021). Evaluating researcher and stakeholder perspectives on socially responsible research and innovation practices in research performing organisations. Open Research Europe. DOI: 10.12688/openreseurope.14325.1
Jensen, E. A. (2021). A conceptual framework for monitoring socially responsible research and innovation (RRI) aligned to the UNESCO-led Recommendation on Science & Scientific Researchers. Open Research Europe. DOI: 10.12688/openreseurope.14263.1
Jensen, E. A., Reed, M., Jensen, A. M. & Gerber, A. (2021). Evidence-based research impact praxis: Integrating scholarship and practice to ensure research benefits society. Open Research Europe. DOI: 10.12688/openreseurope.14205.1
Roche, J., Bell, L., Hurley, M., Jensen, A. M., Jensen, E. A., Owens, B., D’Arcy, G., Gonzalez, J. R., & Russo, P. (2021). Perceptions of the European Space Sector: Youth Engagement with Space Education Events. Frontiers in Education, 6. DOI: 10.3389/feduc.2021.750952
Roche, J., Bell, L., Hurley, M., D’Arcy, G., Owens, B., Jensen, A. M., Jensen E. A., Gonzalez, J. R. & Russo, P. (2021). A place for space: The shift to online space education during a global pandemic. Frontiers in Environmental Science, 9(287). DOI: 10.3389/fenvs.2021.662947
Jensen, A. M., Jensen, E. A., Duca, E. & Roche, J. (2021). Investigating diversity in European audiences for public engagement with research: Who attends European Researchers’ Night in Ireland, the UK and Malta? PLOS ONE. DOI: 10.1371/journal.pone.0252854
Jensen, E. A., Pfleger, A., Herbig, L., Wagoner, B., Lorenz, L. & Watzlawik, M. (2021). What drives belief in vaccination conspiracy theories in Germany? Frontiers in Communication, 6. DOI: 10.3389/fcomm.2021.678335.
Joubert, M., Jensen, E. A. & Gavhi-Molefe, R. (2021). Why scientists agree to participate in science festivals: A perspective from Scifest Africa. International Journal of Science Education Part B: Communication and public engagement. DOI: 10.1080/21548455.2021.1905904
Jensen, E. A., Kennedy, E. & Greenwood, E. (2021). Pandemic: public feeling more positive about science. Nature, 591(34). DOI: 10.1038/d41586-021-00542-w
Spooner, S. L., Jensen, E. A., Tracey, L. & Marshall, A. (2021, published online before print). Evaluating the effectiveness of live animal shows at delivering information to zoo audiences. International Journal of Science Education, Part B: Communication and Public Engagement. DOI: 10.1080/21548455.2020.1851424
Jensen, E. A. (2020). In defense of evidence-based policy making. Issues in Science and Technology, 37(1).
Jensen, E. A. (2020). How should socially responsible science be measured? (eLetter). Science, 369(6499). DOI: 10.1126/science.abb3415
Jensen, E. A. (2020). Re-examining research on motivations and perspectives of scientists relating to public engagement. Proceedings of the National Academy of Sciences (PNAS), 117(20)10628. DOI: 10.1073/pnas.2000633117
Jensen, E. A. & Gerber, A. (2020). Evidence-based science communication. Frontiers in Communication, 4. DOI: 10.3389/fcomm.2019.00078
Spooner, S. L., Jensen, E. A., Tracey, L. & Marshall, A. R. (2019, published online before print). Evaluating the impacts of theatre-based wildlife and conservation education at the zoo. Environmental Education Research, 25(8). DOI: 10.1080/13504622.2019.1569201
Kennedy, E. B., Jensen, E. A. & Verbeke, M. (2018). Preaching to the scientifically converted: Evaluating inclusivity in science festival audiences. International Journal of Science Education Part B: Communication & Engagement, 8(1): 14-21. DOI: 10.1080/21548455.2017.1371356
Jensen, E. A., Moss, A. & Gusset, M. (2017). Quantifying long-term impact of zoo and aquarium visits on biodiversity-related learning outcomes. Zoo Biology, 36(4): 294–297. DOI: 10.1002/zoo.21372
Jensen, E. A. (2017). Putting the methodological brakes on claims to measure national happiness through Twitter: Methodological limitations in social media analytics. PLOS ONE. DOI: 10.1371/journal.pone.0180080
Moss, A., Jensen, E. A. & Gusset, M. (2017). Evaluating the impact of a global biodiversity education campaign on zoo and aquarium visitors. Frontiers in Ecology & the Environment, 15(5): 243–247. DOI: 10.1002/fee.1493
Moss, A., Jensen, E. A. & Gusset, M. (2017). Probing the link between biodiversity-related knowledge and self-reported pro-conservation behavior in a global survey of zoo visitors. Conservation Letters, 10(1): 33-40. DOI: 10.1111/conl.12233
Smith, B. K. & Jensen, E. A. (2016). Critical review of the UK’s “gold standard” survey of public attitudes to science. Public Understanding of Science, 25 (2). DOI: 10.1177/0963662515623248
Jensen, E. A. & Holliman, R. (2016). Norms and values in UK science engagement practice. International Journal of Science Education – Part B: Communication and Public Engagement, 6(1): 68-88. DOI: 10.1080/21548455.2014.995743
Wang, B., Liakata, M., Zubiaga, A., Procter, R. & Jensen, E. A. (2016). SMILE: Twitter emotion classification using domain adaptation. CEUR Workshop Proceedings, 1619: 15-21.
Jensen, E. A., Kennedy, E. B. & Verbeke, M. (2015). Outreach: Science festivals preach to the choir. Nature, 528(193). DOI: 10.1038/528193e
Jensen, E. A. & Wright, D. (2015). Critical response to Archer et al. (2015) “Science Capital”: A conceptual, methodological, and empirical argument for extending Bourdieusian notions of capital beyond the arts. Science Education, 99(6): 1143–1146. DOI: 10.1002/sce.21208
Jensen, E. A. (2015). Evaluating impact and quality of experience in the 21st century: Using technology to narrow the gap between science communication research and practice. JCOM: Journal of Science Communication, 14(3): C05. DOI: 10.22323/2.14030305
Jensen, E. A. & Lister, T. P. (2015). Evaluating indicator-based methods of ‘measuring long-term impacts of a science center on its community’. Journal of Research in Science Teaching, 53(1): 60-64. DOI: 10.1002/tea.21297
Jensen, E. A. (2015). Highlighting the value of impact evaluation: Enhancing informal science learning and public engagement theory and practice. JCOM: Journal of Science Communication, 14(3): Y05. DOI: 10.22323/2.14030405
Moss, A., Jensen, E. A. & Gusset, M. (2015). Evaluating the contribution of zoos and aquariums to Aichi Biodiversity Target 1. Conservation Biology, 29(2): 537-544. DOI: 10.1111/cobi.12383
Jensen, E. A. (2014, published online before print). Cloning wild life: Zoos, captivity, and the future of endangered animals. New Genetics and Society, 35(1). DOI: 10.1080/14636778.2014.940456
Moss, A., Jensen, E. A. & Gusset, M. (2014). Zoos boost biodiversity literacy. Nature, 508(186). DOI: 10.1038/508186d
Jensen, E. A. (2014). Evaluating children’s conservation biology learning at the zoo. Conservation Biology, 28(4): 1004–1011. DOI: 10.1111/cobi.12263
Jensen, E. A. (2014). The problems with science communication evaluation. JCOM: Journal of Science Communication, 13(01). DOI: 10.22323/2.13010304
Jensen, E. A. & Buckley, N. (2014). Why people attend science festivals: Interests, motivations and self-reported benefits of public engagement with research. Public Understanding of Science, 23(5): 557-573. DOI: 10.1177/0963662512458624
Jensen, E. A. (2013). Re-considering ‘The Love of Art’: Evaluating the potential of art museum outreach. Visitor Studies, 16(2): 144-159. DOI: 10.1080/10645578.2013.827010
Jensen, E. A. (2012). Scientific sensationalism in American and British press coverage of therapeutic cloning. Journalism & Mass Communication Quarterly, 89(1): 40-54. DOI: 10.1177/1077699011428592
Jensen, E. A. (2012). Mediating subpolitics in US and UK science news. Public Understanding of Science, 21(1): 68-83. DOI: 10.1177/0963662510366506
Dawson, E. & Jensen, E. A. (2011). Towards a ‘contextual turn’ in visitor research: Evaluating visitor segmentation and identity-related motivations. Visitor Studies, 14(2): 127-140. DOI: 10.1080/10645578.2011.608001
Jensen, E. A., Dawson, E. & Falk, J. (2011). Dialogue and synthesis: Developing consensus in visitor research methodology. Visitor Studies, 14(2): 158-161. DOI: 10.1080/10645578.2011.608003
Jensen, E. A. (2011). Evaluate impact of communication. Nature, 469(162). DOI: 10.1038/469162c
Jensen, E. A. (2010). Between credulity and scepticism: Envisaging the fourth estate in 21st Century science journalism. Media, Culture & Society, 32(4): 615-630. DOI: 10.1177/0163443710367695
Jensen, E. A. (2010). Celebrity life politics in US and UK journalistic coverage of therapeutic cloning research. New Genetics & Society, 29(2): 119-132. DOI: 10.1080/14636778.2010.484894
Wagoner, B. & Jensen, E. A. (2010). Science learning at the zoo: Evaluating children’s developing understanding of animals and their habitats. Psychology & Society, 3(1): p. 65-76.
Jensen, E. A. (2009). Human cloning in the media. Public Understanding of Science, 18(3): 373-374. DOI: 10.1177/09636625090180030802
Jensen, E. A. & Wagoner, B. (2009). A cyclical model of social change. Culture & Psychology, 15(2), 217-228. DOI: 10.1177/1354067X08099624
Jensen, E. A. (2008). The Dao of human cloning: Hope, fear and hype in the UK press and popular films. Public Understanding of Science, 17(2): 123-143. DOI: 10.1177/0963662506065874
Jensen, E. A. (2008). Through thick and thin: Rationalizing the public bioethical debate over therapeutic cloning. Clinical Ethics, 3(4): 194-198. DOI: 10.1258/ce.2008.008037
Jensen, E. A. & Weasel, L. H. (2006). Abortion rhetoric in American news coverage of human cloning. New Genetics & Society, 25(3): 305-324. DOI: 10.1080/14636770601032940
Weasel, L. H. & Jensen, E. A. (2005). Language and values in the human cloning debate: A web-based survey of scientists and Christian fundamentalist pastors. New Genetics & Society, 24(1): 1-14. DOI: 10.1080/14636770500037552
Chapters in Edited Books
Jensen, A. M. & Jensen, E. A. (in press). Promise and pitfalls of audience segmentation in public conservation education. In E. Jensen (Ed.), Making the most of conservation education and public engagement. Cambridge University Press.
Spooner, S. L., Jensen, E. A., Tracey, L. & Marshall, A. (2023). Why We (Still) Do Not Know the Educational Impact of Zoos and Aquariums: Assessing Current Evaluation Methods and Ways to Improve Them. In J. Fraser, J. Heimlich & K. Riedinger (Eds.), Zoos and Aquariums in the Public Mind (pp. 79-95). Springer. DOI: 10.1007/978-3-030-84942-9
Jensen, E. A. (2020). Why impact evaluation matters in science communication: Or, advancing the science of science communication. In P. Weingart, M. Joubert & B. Falade (Eds.), Science Communication in South Africa: Reflections on Current Issues (pp. 213-228). African Minds. DOI: 10.47622/9781928502036
Land, A., Bakker, L. & Jensen, E. A. (2020). Informal science education. In Dam, F., Bakker, L., Dijkstra, A. & Jensen, E. (Eds.) Science communication: An introduction. World Scientific Publishing. DOI: 10.1142/11541
Bakker, L. & Jensen, E. A. (2020). Environmental communication. In Dam, F., Bakker, L., Dijkstra, A. & Jensen, E. (Eds.) Science communication: An introduction. World Scientific Publishing. DOI: 10.1142/11541
Jensen, E. A. & Lister, T. (2017). The challenges of ‘measuring long-term impacts of a science center on Its community’: A methodological review. In P. Patrick (Ed.), Preparing Informal Science Educators (pp. 243–259). Springer. DOI: 10.1007/978-3-319-50398-1_13
Jensen, E. A. & Price, C. (2016). Genetic Futures and the Media. In the Encyclopedia of Life Sciences. John Wiley & Sons, Ltd. DOI: 10.1002/9780470015902.a0005863.pub3
Xavier, J. C. C., Beck, I., Jensen, E. A. & Fugmann, G. (2016). Education on Biodiversity in the Polar Regions. In P. Castro, U. Azeiteiro, P. Bacelar-Nicolau, W. Leal & A. Azul (Eds.), Biodiversity and Education for Sustainable Development (pp. 29-42). Springer. DOI: 10.1007/978-3-319-32318-3_4
Jensen, E. A. (2016). Creativity and culture for all? Enhancing cultural participation in museums and galleries. In V. Glăveanu (Ed.), The Palgrave Handbook of Creativity and Culture Research (pp. 535-548). Palgrave Macmillan London. DOI: 10.1057/978-1-137-46344-9_26
Jensen, E. A. & Wagoner, B. (2016). Extending the Trajectory Equifinality Model’s conceptual methodological toolkit to account for continuous development. In T. Sato, N. Mori, and J. Valsiner (Eds.), Making of the future: The trajectory equifinality approach in cultural psychology. Information Age.
Smith, B. K., Jensen, E. A. & Wagoner, B. (2015). Quantification. In K. B. Jensen, R. T. Craig, J. Pooley & E. Rothenbuhler (Eds.), International Encyclopedia of Communication Theory and Philosophy. Wiley-Blackwell. DOI: 10.1002/9781118766804.wbiect201
Wagoner, B. & Jensen, E. A. (2015). Microgenetic evaluation: Studying learning in motion. In S. Salvatore, J. Valsiner & N. Bohr (Eds.), The Yearbook of Idiographic Science. Volume 6: Reflexivity and Change in Psychology. Information Age Publishing.
Jensen, E. A. & Wagoner, B. (2014). Developing idiographic research methodology: Extending the Trajectory Equifinality Model and Historically Situated Sampling. In B. Wagoner, N. Chaudhary & P. Hviid (Eds.), Cultural Psychology and Its Future: Complementarity in a New Key. Information Age Publishing.
Jensen, E. A. (2012). Scientific controversies and the struggle for symbolic power. In B. Wagoner, E. Jensen and J. Oldmeadow (Eds.), Culture and Social Change: Transforming society through the power of ideas. Information Age Publishers.
Jensen, E. A. (2012). Mediating social change: Irony, hybridity and corporate censorship. In Ibid.
Wagoner, B., Jensen, E. A. & Oldmeadow, J. (2012). Introduction: Theorizing culture and social change. In Ibid.
Jensen, E. A. & Wagoner, B. (2012). Conclusion: Cycles of social change. In Ibid.
Jensen, E. A. & Holliman, R. (2009). Investigating science communication to inform science outreach and public engagement. In R. Holliman, E. Whitelegg, E. Scanlon, S. Smidt & J. Thomas (Eds.), Investigating science communication in the information age: Implications for public engagement and popular media (pp. 55–71). Oxford University Press.
Holliman, R. & Jensen, E. A. (2009). (In)authentic science and (im)partial publics: (Re)constructing the science outreach and public engagement agenda. In Ibid (pp. 35–52).
Government Reports (selected)
Jensen, E. A. & Reed, M. (2019 and 2022). Investigating the link between research data and impact (Phase 1 and Phase 2 reports). Australia Research Data Commons. DOI: 10.5281/zenodo.3518454
Jensen, E. A. & Jensen, A. M. (2019). Cosmic Vision Public Consultation on EU Public Attitudes about the Future of Space Science. European Space Agency.
Jensen, E. A. & Jensen, A. M. (2018). Stakeholder Focus Research: Quantitative findings. Arts Council England.
Jensen, E. A. & Jensen, A. M. (2018). Stakeholder Focus Research: Qualitative findings. Arts Council England.
Lambie-Mumford, H., Crossley, D., Jensen, E. A. & Dowler, E. (2014). Household Food Security in the UK: A Review of Food Aid Final Report. UK Government Department for Environment, Food and Rural Affairs (Defra).
Jensen, E. A. (2011). Role of social media-based public dialogue. Sciencewise.
Jensen, E. A. (2010). Upstream public engagement at the zoo. Report for the EU-funded EU-Zoos-XXI project and Durrell Wildlife Conservation Trust.
Professional Publications (selected)
Borkiewicz, K., Jensen, E. A., Levy, S., Naiman, J. & Carpenter, J. (2022). Introducing cinematic scientific visualization: A new frontier in science communication. LSE Impact Blog.
Gavhi-Molefe, M., Jensen, E. A. & Joubert, M. (2021). South African scientists explain why they make time for science festivals. The Conversation.
Jensen, E. A., Jensen, A., Pfleger, A., Kennedy, E. & Greenwood, E. (2021). Has the pandemic changed public attitudes about science? LSE Impact Blog.
Jensen, E. A. (2020). The UNESCO Recommendation on Science and Scientific Researchers will transform working conditions, rights and responsibilities of researchers globally. LSE Impact Blog.
Gerber, A. & Jensen, E. A. (2020). For science communication to be effective it should be evidence based. LSE Impact Blog.
Jensen, E. A. (2015). Responsible science communicators. PERFORM project blog.