Juan’s technical expertise includes JavaScript, WordPress, and the Google 360 Suite. His responsibilities encompass developing e-commerce strategies, conducting user testing, managing digital content, and supporting internal and external communications.

He also produces visual and audio content, coordinates system deliveries, and integrates analytical tools to drive platform improvements. His bilingual proficiency in Spanish and English supports IMI’s global reach and collaboration.

Juan has contributed to a wide range of European Commission-funded research and innovation projects, including GlobalSCAPE, RRING, Project Ô, GRRIP, MUSICA, and HYPOP. His role involves digital infrastructure development, analytics reporting, and communications support. He also assists in keyword analysis and search engine optimization across IMI’s digital outputs.

Previously, Juan worked as a digital innovator for an art gallery in Colombia, where he developed an online store, expanded marketing channels, and trained artists in digital promotion tools. His earlier roles include translator for the Colombian National Maritime Authority, research group coordinator at the Universidad Nacional de Colombia, and market research intern at SL Research.