Daniela Martin
Director of Communications
Daniela Martin is a science communicator, media producer, and researcher with more than 15 years of experience across strategic communication, public engagement, and social and cultural management.
She leads the Institute for Methods Innovation’s (IMI) communications strategy and digital presence, overseeing media relations, social media, and the development of promotional, educational and research-based content. She plays a key role in translating complex research into accessible formats and expanding IMI’s global reach. Since joining IMI, she has contributed to more than a dozen projects, including European Commission-funded initiatives, and led the design of online courses and workshops focused on research impact, science communication and policy engagement.
Expertise and experience
Daniela’s background in science communication, urban sociology and research methodology informs her leadership in digital storytelling, cross-media production, and strategic engagement. She has designed and led public engagement strategies, facilitated participatory workshops, and worked with a wide range of clients, including government agencies, universities, and international organizations. Her career includes academic appointments in Mexico and Germany, where she taught and developed courses on public engagement, media production, discourse analysis, and science communication.
Funding
Daniela’s contributions to research and innovation projects span more than a dozen European Commission-funded initiatives, including Horizon 2020 and Horizon Europe projects such as AURORA, HYPOP, NUCLEUS, RRING, and Project Ô, with budgets ranging from €1 million to €16 million. She is experienced in communication for impact, dissemination planning, stakeholder engagement, and the creative integration of emerging technologies, including AI tools, into communication strategies.
Training and capacity building
Through her university teaching and professional development programmes, Daniela has equipped over 400 students, researchers, and professionals (including participants from major universities, research consortia, and policy-focused initiatives) with skills in science communication, research impact, and public engagement strategy. She is an advocate for inclusive, culturally responsive communication practices that support effective public and policy engagement.
Publications
Daniela’s publications explore science and culture through the lens of discourse and symbolic representation, including peer-reviewed journal articles in JCOM and Open Research Europe, book chapters on science communication in Latin America, and professional reports for EU-funded projects and UNESCO. Her Master’s thesis, La construcción simbólica del futuro en los discursos científico-tecnológicos de las industrias culturales: EPCOT como caso de estudio, was selected as the inaugural publication of Vestigium, the academic press of ITESO, Jesuit University of Guadalajara (Mexico), recognizing its contribution to science communication and cultural studies.
Languages
Spanish (native), English (professional fluency).
Research | Evaluation | Engagement | Training
Ireland | United States of America | Estonia
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