How can we define, measure and support effective scientific communications? What are the tools and guidelines that would help improve its quality? Can we support the creation of a community of science communication stakeholders?
These and many other questions are examined as part of the Horizon 2020 project QUEST – QUality and Effectiveness in Science and Technology communication.
During the two-year project, researchers and experts from the QUEST consortium investigate science communication in three strands – journalism, social media and museums – through three focus areas: climate change, vaccines and artificial intelligence.
The project takes stock of science communication today, defines quality criteria, and provides supporting tools for journalists, social media managers and museums facilitators. Ultimately, the goal is to offer citizens effective and reliable communication on scientific topics that generally have a significant impact on their daily lives, such as the three topics selected as focus areas.
