IMI Publications

Role of social media-based public dialogue

Date: 2011
Type:
Public dialog and social media

Jensen, E. A. (2011). Role of social media-based public dialogue. Sciencewise.


 

As social media expand, policymakers and practitioners are increasingly considering what the role of platforms such as Twitter and Facebook should be in informing public policy. There are important limitations, as well as opportunities, involved in using such media as sites for dialogue and these are not well understood. Using social media to gain insights about public views and to host public dialogue offers the potential for involving a much larger number of participants. It also enables on-going participation from individuals over time, and even the possibility of unobtrusive consultation by drawing upon conversations that are already taking place online. In all these cases, the cost barrier for hosting public dialogues or consulting public views would be substantially lowered, when compared to the main alternative approach: face-to-face events with small numbers of people in one location.