IMI Publications

Dialogue and synthesis: Developing consensus in visitor research methodology

Date: Oct 2011
Type:
Developing consensus in visitor research methodology art museum

Jensen, E. A., Dawson, E. & Falk, J. (2011). Dialogue and synthesis: Developing consensus in visitor research methodology. Visitor Studies, 14 (2): 158-161. DOI: 10.1080/10645578.2011.608003


 

This brief synthesis presents the main points of agreement between Dawson and Jensen’s article, “‘Towards a ‘Contextual Turn’ in Visitor Studies: Evaluating Visitor Segmentation and Identity-Related Motivations” (this issue) and Falk’s reply, “Contextualizing Falk’s Identity-Related Visitor Motivation Model” (this issue), and it highlights important considerations for future research.